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Honda uses Facebook to show off brand love

November 16, 2009

Corporate Social Media Case Study: Honda

Through Facebook, Honda is working to prove their theory that everyone knows someone who loves a Honda. Called simply, “The Experiment,” fans can participate by either declaring they love a Honda (past or current), or by announcing that they know somebody who loves a Honda.

By accessing fans’ Facebook networks, The Experiment promises to show how Honda love connects people around the world, to offer the opportunity for fans to learn more about why people love Hondas, and to help Honda lovers meet other Honda lovers.

Learn More: Influential Marketing Blog

Tagged as: big business social media, corporate social media, Facebook, Honda, Social Media Business Council, social media case study, The Experiment

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The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

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