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How a classic brand can successfully blog

December 9, 2008

Corporate Social Media Case Study: Coca-Cola

Classic companies can leverage a long history to blog successfully.  One of the best examples of this is the Coca-Cola Conversations blog.  Phil Mooney, who has served as Coke’s historian and archivist for more than 30 years, authors the blog and covers everything from recipes to memorabilia.  In one of the most popular segments, Phil highlights classic ads (and there’s a lot, considering Coke’s been placing ads since the late 1800’s!).

Check out some of these examples:

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Coca-Cola Conversations

Tagged as: big business, Blog Council, Blogging, brand, classic, Coca-Cola, Coke, corporate, Phil Mooney, social media

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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