Corporate Social Media Case Study: Coca-Cola
Classic companies can leverage a long history to blog successfully. One of the best examples of this is the Coca-Cola Conversations blog. Phil Mooney, who has served as Coke’s historian and archivist for more than 30 years, authors the blog and covers everything from recipes to memorabilia. In one of the most popular segments, Phil highlights classic ads (and there’s a lot, considering Coke’s been placing ads since the late 1800’s!).
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Coca-Cola Conversations
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