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How corporate social media can complement advertising

November 25, 2008

How can you use social media to help your traditional advertising efforts? Well, one way is to give it meaning, which is exactly what Chris Byrd of Dell did when describing Dell’s commercial using Kira Willey’s catchy tune, “Colors.”

In his post, Chris shares the creative purposes behind the selection of the song as well as an interview with Kira covering both her background as an artist and the inspiration for her music.

Read Chris Byrd’s post

Kira Willey inspirational video

Tagged as: big business, Blog Council, corporate social media, Dell

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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