Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.
You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.
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In his BlogWell Seattle case study presentation, “Content is King,” ExOfficio’s E-Commerce Manager, Kenny Rowe, explains how social media content can lead to quality customer engagement.
Kenny covers interesting links, corporate culture, product information, and giveaways as his four favorite types of social media content that drive engagement.
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