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How Progressive is using Facebook to draw motorcyclists, promote hunger

November 4, 2009

Corporate Social Media Case Study: Progressive

Progressive Insurance has developed a motorcycle community on Facebook that has attracted nearly 2,000 fans. The page, which periodically unveils new bikes, gives motorcyclists an opportunity to connect with friends, post comments, and upload pictures, many from this year’s Biketoberfest in Daytona.

The company is also using Facebook to promote Corn for Kids, Progressive’s charity tour which is stopping at motorcycle rallies across the country collecting a suggested $1 donation per ear of roasted corn. Progressive is giving all the donations to local food banks to help feed needy families.

Learn More: Facebook

Disclosure: Progressive is a Social Media Business Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.

Tagged as: big business social media, Biketoberfest, Corn for Kids, corporate social media, Progressive Insurance, Social Media Business Council

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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