Corporate Social Media Case Study: The Red Cross
If you’d like more Twitter conversations to take place about your brand, an important early step is to recognize and thank the existing conversation.
The Red Cross shows us that it doesn’t have to be too elaborate. In their “Tweets of the Week” post, they offer a fairly simple highlight of those who have tweeted about them, as well as links to the individuals who shared the tweet (which is a nice thank you):
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