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Hyatt reaches out to guests on Twitter

June 22, 2009

Corporate Social Media Case Study: Hyatt

Mark Hoplamazian, the CEO of Hyatt Hotels, recently announced the implementation of a Twitter concierge service in their locations around the world. The Twitter service will be available to guests of the hotel 24 hours a day, 7 days a week, and debuted in mid-May.

The service is designed to help guests “ask questions, book spa appointments or dinner reservations, and make special requests.” Fans have began to embrace the recently launched Twitter account (@HyattConcierge) — which currently has several thousand followers.

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Tagged as: big business, Blog Council, case study, corporate, customer service, hotels, Hyatt, social media, twitter

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{ 1 comment }

Deb Madey June 22, 2009 at 6:27 PM

I have made requests through @HyattConcierge a few times. Each request has generated a prompt and courteous response. My specific needs were met in each instance. Hyatt get twitpraise from me.

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