Intel recently posted its social media guidelines. The rules are very comprehensive and are written for employees and contractors “creating or contributing to blogs, wikis, social networks, virtual worlds, or any other kind of social media both on and off Intel.com.”
In straightforward language, the page highlights do’s and don’ts and outlines the company’s general attitude and philosophy toward social media. Nowhere is this more explicitly expressed than in the opening “When You Engage” section:
“The choice to participate in social media is yours. If you do, please follow these guiding principles:
- Provide unique, individual perspectives on what’s going on at Intel and in the world.
- Post meaningful, respectful comments – in other words, no spam and no remarks that are off-topic or offensive.
- Reply to comments quickly, when a response is appropriate.
- Respect proprietary information and confidentiality.
- When disagreeing with others’ opinions, keep it cool.
- Know and follow the Intel Code of Conduct and the Intel Privacy Policy“
Congratulations to the Intel social media team on reaching this milestone.
Learn more:
Intel Social Media Guidelines
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Great to see Intel do this in the open. It helps develop the media shift to more open dialogue. It also a nice way for Intel to demonstrate that they are eager to talk with their customers and the marketplace. Debbie Weil has a book (Corporate Blogging) that includes other notable company blog policies.
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