Previous post:

Next post:

JetBlue and United use Twitter to sell last-minute seats

September 16, 2009

Corporate Social Media Case Study: JetBlue and United Airlines

JetBlue and United Airlines are offering their Twitter followers discounted, last-minute fares to fill flights that might otherwise take off with a few empty seats.

Using a dedicated Twitter account, @JetBlueCheeps, JetBlue gave away their first “Cheep” in July — a $9 one-way trip from JFK to Nantucket — and has since notified followers about Cheeps every Monday. United Airlines uses their main Twitter account (@UnitedAirlines) to give away their Twitter-only “twares” — with their deals coming at any time for a flight leaving on any day, often available for only an hour or two.

Learn More

Tagged as: big business social media, corporate social media, JetBlue, JetBlue Cheeps, Social Media Business Council, social media case study, twares, Twitter discounts, United Airlines

Share This Post

Email to a friend:

Privacy: We won't save or reuse these emails.

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.

Comments

10 comments. Read them below or add one. (Trackback)

{ 10 comments }

Comments on this entry are closed.

Previous post:

Next post:

Email Newsletters

*We will never, ever release your email. (Privacy Policy)
**Third-party newsletter (Privacy Policy)

About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

Tell a Friend

We will not use email addresses for any purpose other than sending this recommendation. (Privacy Policy)

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.