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Kaiser Permanente's Hilary Weber: Using social media for internal collaboration

July 29, 2009

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco.

At BlogWell, you’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

Special thanks to our lead sponsor, Globalpark, for help making BlogWell possible.

In her BlogWell San Francisco case study presentation, “Harvesting the Low-Hanging Fruit of Internal Social Media Channels,” Kaiser Permanente’s Director of Internet Marketing Services, Hilary Weber, discusses the trend of turning social media inward and having employees use social networking tools as a way to increase efficiencies in information sharing and collaboration — with the fringe benefit of a deeper, hands-on understanding of social networking behavior as they then consider it as a way to reach customers and prospects.

Hilary’s case study covers Intuit’s “IdeaBook” — used like an internal town square where wikis serve as virtual tool sheds for teams, as well as some of their internal policies for employee participation and the platforms they’re using.

BlogWell San Francisco Social Media Case Study: Kaiser Permanente, presented by Hilary Weber
View more documents from GasPedal.

Tagged as: big business, BlogWell, case study, CME Group, corporate, Ford, GasPedal, General Mills, Globalpark, H&R Block, Hilary Weber, Kaiser Permanente, Mayo Clinic, McDonald's, Progressive, social media, Social Media Business Council, Walmart

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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