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Lenovo uses blog and Twitter to cover the Olympics

July 18, 2008

Lenovo has recruited 100 athletes from 25 countries and 30 sports to blog their experiences leading up to and at the Olympic games. Lenovo will also be using a live Twitter feed (@lenovo2008) as well as other social media tools to spread their “The Voices of the Olympic Games” campaign. Thanks to Rohit Bhargava

Tagged as: Blog Council, Corporate Blogging, Lenovo, Olympics, Rohit Bhargava, twitter

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The Blog Council | Brands using social media to expand their Olympic campaigns
August 12, 2008 at 1:01 PM

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The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

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