Corporate Social Media Case Study: LPGA
The commissioner of the LPGA, Carolyn Bivens, recently encouraged players to use social media during competetive rounds of golf. Said Bivens in an interview, “The new media is very important to the growth of golf and we view it as a positive, and a tool to be used.”
Updating sites such as Twitter and Facebook in the middle of the round would be mostly for the benefit of the younger fans of the sport who aren’t necessarily waiting for golf broadcasts on television, explained Bivens, who believes they want to know what’s going on in the middle of a round.
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