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Marshalls and T.J. Maxx calling all Christmas carolers

December 21, 2009

Corporate Social Media Case Study: Marshalls and T.J. Maxx

Sibling retailers Marshalls and T.J. Maxx are teaming up to invite Christmas carolers to record themselves singing classic holiday tunes like “Jingle Bells” and “Deck the Halls,” or to try their hand at their own rendition of the brands’ songs, “Deck Yourself Out” and “We Wish You a Better Way to Christmas Shop.”

Contestants have a few options to participate, including using their webcam to record themselves singing, or by downloading music bumpers and recording their own video. All the entries are posted to YouTube, with the winner taking home a $5,000 gift card. In addition, Marshalls and T.J. Maxx are donating $1 to Toys for Tots for each video uploaded.

Learn More: YouTube

Tagged as: big business social media, corporate social media, Join The Carolers, Marshalls, Social Media Business Council, social media case study, T.J. Maxx, YouTube

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