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Mayo Clinic mixes social and mass media to share an athlete's career-saving story

November 25, 2009

Corporate Social Media Case Study: Mayo Clinic

Through a healthy mix of blogs, Twitter, and traditional media, Mayo Clinic used a bunch of tools to share the story of how Philadelphia Phillies outfieler Jayson Werth had his career saved by one of Mayo Clinic’s orthopedic surgeons.

Through a few initial blog posts and video interviews with Jayson, Mayo Clinic’s Syndication and Social Media Manager, Lee Aase, built a story that caught the eye of USA Today editors. Not only did the mainstream publication run Jayson’s story, but they also worked with Lee to share content from a Twitter chat Mayo Clinic hosted for everyone to learn more about wrist injuries similar to Jayson’s.

Learn More.

Disclosure: Mayo Clinic is a Social Media Business Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.

Tagged as: big business social media, corporate social media, Jayson Werth, Lee Aase, Mayo Clinic, Social Media Business Council, social media case study, Twitter chat, USA Today

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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