Turn a corporate news blog into a conversation hub

Many companies have created news blogs as extensions of their existing online press rooms, and the Mayo Clinic takes it a step further. Instead of using it simply as a platform for sharing press releases, the institution is using social media to the fullest extent to share stories about the life-changing work it’s doing. In one recent example, the Mayo Clinic posted a story about a potential new therapy for treating Parkinson’s Disease, and featured:

An in-depth story about the new therapy
High-resolution imagery of the treatment’s effect on the brain
A link to a press release
An RSS feed
Open comments
A “Share This” strip with all the sharing services making it easy to clip and forward to a friend
A video interview with a doctor who conducted the clinical trial

Learn More:
Mayo Clinic:Potential New Therapy to Stop Progression of Parkinson’s Disease

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