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Public call: How Microsoft is listening in the social media era; July 9, 2 PM (EST)

June 14, 2009

Nestor Portillo, who serves as the Director of Community & Online Support at Microsoft, will lead a public conference call, “Listening in the Social Media Era.”

This presentation will cover how you can capture the voice of your customers and incorporate it into your product or service by engaging influencers and using social media analytical tools. Companies like Microsoft are using the voice of the customer to innovate products and services, identify broad and high impact problems, and deflect support costs by proactively posting relevant, easy-to-discover content.

Conference call | July 9, 2 PM (EST) | Free | Register

Tagged as: big business, Blog Council, case study, conference call, corporate, event, Microsoft, Nestor Portillo, social media

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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