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New study: 15% of Fortune 500 is blogging

July 30, 2008

A recent study from Burson-Marsteller reported 74 companies (nearly 15%) on the Fortune 500 are actively blogging. The majority were technology-related: computers, office equipment, network and communications, telecom, and Internet services.

The study also revealed that larger companies tend to blog in greater numbers than their smaller counterparts:

  • 32% of the Fortune 50 are blogging
  • 16% of the Fortune 201-250 are blogging
  • 2% of the Fortune 451-500 are blogging

Thanks, PR Week, for the link.

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The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

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