13 Steps to Create a Blog at Fortune 500 Companies

Reem Abeidoh recently compiled a list of 13 steps Fortune 500 companies could take to create a blog.  Several Blog Council members were interviewed for the article, including Intel (Michael Brito), Cisco (LaSandra Brill,) along with noted expert Tac Anderson of Hewlett Packard.

1. Determine if blogging is a good fit for your company
2. Determine if your company is willing to invest in a blog
3. Create a strategy
4. Ensure that everyone is on the same page
5. Determine the Involvement of PR
6. Select Bloggers
7. Train the Bloggers
8. Writing Posts
9. Realize that the Blog doesn’t need a tone
10. Editing
11. Establish a Comment Policy
12. Develop a Promotion Strategy
13. Establish a Measurement program

Click to read the entire article…