Does a Corporate Blog Need Huge Traffic?

Andy Angelos of WOM agency Zocalo Group posted an excellent question recently relating to ROI and corporate blogs.  Specifically, he asks if the quantity of traffic using traditional Nielsen/comScore metrics like unique visitors, page views, etc. matter as much as the quality of traffic.

Here’s an excerpt from part of his excellent analysis: “Blogging for business (corporate blogging), however, removes advertising revenue and editorial competition from the equation, shifting the focus to quality over quantity.  In terms of blogging for business, a quality viewer is an individual likely to disseminate niche information to a larger, more diverse audience.”

Read Andy’s post…

Disclaimer: I was one of the initial employees hired at Zocalo Group.