Forrester analyst Josh Bernoff briefs Blog Council on trust and corporate blogging

On the same day Forrester released a new report on trust and corporate blogging, the paper’s author Josh Bernoff conducted a private briefing for Blog Council members. All received a free copy of the report a full day before it was released.

Some key highlights:

• During the call, Josh made an interesting point in response to a question about attitude vs. behavior: “People say they don’t trust things, but they can still be influenced by them.”
• Josh also made a point that corporate blogs might suffer from a PR problem, and made a correlation between mistrust in corporate blogs and mistrust in corporations overall.

Nearly three dozen members called in, and a lot of spirited discussion took place both during and after the briefing.  Our special thanks go to Josh Bernoff and Tracy Sullivan from Forrester for setting everything up in a very short amount of time.

---

These sort of Blog Council calls are for members only. If you’re interested in joining the Blog Council and participating, we’d love to have you on board! Give us a shout.