New Report: Web 2.0 in the Enterprise

The McKinsey Quarterly is reporting the results of their global survey on Web 2.0 in the Enterprise. “Companies have adopted more Web 2.0 tools this year than in 2007 and are using them for higher-value purposes, according to McKinsey’s second annual survey on the business use of Web 2.0 technologies.”

Some of the key numbers in the McKinsey report:

• 34% report using blogs, compared to 21% in 2007
• 94% report using Web 2.0 internally
• 87% report using Web 2.0 to interface with customers