Succesful agency to blogger relations strategy

Last week we covered Toby Bloomberg’s, Diva Marketing Blog, post on how to run a successful blogger relations strategy. Toby is back with part three of her blogger relations series, this time focusing on when agencies talk to bloggers. 90% of the people Toby interviewed reported that they expect to be involved in blogger relations in the next 12 months.

Anyone interested in blogger relations should read the rest at Diva Marketing Blog.

We recommend reading the Blog Council’s Disclosure Best Practices Checklist 5: Agency and Contractor Disclosure before using an agency to conduct your blogger relations.