Succesful brand to blogger relations strategy

We’ve been covering Toby Bloomberg’s, Diva Marketing Blog, series on how to run a successful blogger relations strategy. Toby is back with part four of her blogger relations series, this time focusing on when brands talk to bloggers.

Toby’s big take-aways that apply both to the bloggers and the brands:

• Relationships are based on communication. Educate us about what you want and need.
• Have patience.
• Respect
• Values are important
• Etiquette Is Important – Please Play Nicely

Anyone interested in blogger relations should read the rest at Diva Marketing Blog.

As always, we recommend reading the Blog Council’s Disclosure Best Practices Checklist 3: Blogger Relations before starting your own blogger relations campaign.