The Big List Blog
Top 5 Corporate Blogging Mistakes and How to Avoid Them
David Meerman Scott knows what he’s talking about. We even featured him as our first Guest Genius over on our sister blog, You Can Be a Word of Mouth Marketing Supergenius! He recently wrote a post about five corporate blogging mistakes and how to avoid them.
- Start a blog without first following other similar blogs (and commenting on them)
- Write excessively about their company’s products and services
- Focus on one-way propaganda and don’t involve other blogs and bloggers
- Accept all the defaults in the blogging software package
- Fail to realize the importance of the “About” page
October 8, 2008
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