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Nike's YouTube Academy series

December 2, 2009

Corporate Social Media Case Study: Nike

This summer, Nike launched their Nike Academy series on YouTube — a mix between reality TV, documentary, and educational series — all revolving around the sport of soccer. The series features a talented group of amateur players, all hoping for their shot at a professional contract.

As the players hone both their physical and mental soccer skills with a host of coaches, Nike’s series shares lots of how-to tips, practice drills, and advanced techniques for their soccer-loving YouTube subscribers. The series has helped draw more than 17,000 subscribers to their Nike Football channel, as well as bring in more than 1.2 million channel views.

Learn More: YouTube.com/NikeFootball

Tagged as: big business social media, corporate social media, Nike, Nike Academy, Social Media Business Council, social media case study, YouTube

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The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

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