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Offer your customers your experience and expertise

January 2, 2009

Corporate Social Media Case Study: Best Western

Best Western’s self-described “girl on the go” and travel blogger Amy uses the blog to answer to customer questions about travel and doesn’t always talk about the company when dispensing her advice.  In a recent post, for example, Amy posted a Q&A from “Dan, Illinois” asking about advice how to keep a 2-year old happy during a driving trip to Disney World.  Written in a folksy and effortlessly charming manner, Amy cheerfully dispensed advice with the experience of being a mother herself to lend credibility: “You can expect to hit some low points along the way but when you’re daughter starts screaming in the backseat just imagine that you’re in a Chevy Chase comedy and try to laugh at the situation.”

Learn More:
Ask Amy: Help! I’m driving with a 2-year old to Disney World

Tagged as: Best Western, Corporate Blogging, corporate social media

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