Corporate Social Media Case Study: OpenSkies
OpenSkies, a subsidiary of British Airways, has begun a new series on their corporate blog entitled, “Go Ahead, Ask Away.” In this series, blog author Dale Moss starts by inviting anyone who has a question to leave a comment and continues in the post by answering a wide range of questions he’s received — everything from the new routes the airline flies to what in-flight magazines they carry.
Here’s an excerpt:
A couple of you had questions about whether we were going to extend out routes to new cities. Hadassah asks, “How big does the vision go for other US cities to be included, namely where I’m at in Los Angeles?” Isadora had a similar question, “When are you flying from Stockholm (Sweden)?”
We put a lot of thought into our routes by considering the business opportunity and the aircraft flying range. As of right now, neither L.A. nor Stockholm are in our plans. Future expansion opportunities are always being considered and as soon as I have any news about upcoming routes I’ll be sure to let you know right here.
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