Previous post:

Next post:

PEDIGREE builds the largest photo mosaic ever

December 9, 2009

Corporate Social Media Case Study: PEDIGREE

In an effort that ultimately raised more than $50,000 for The PEDIGREE Adoption Drive — a nonprofit organization dedicated to helping shelters and rescue groups find homes for loving dogs — PEDIGREE coordinated the creation of the largest online photo mosaic ever.

The Million Dog Mosaic allowed dog lovers to upload photos of their pups, which were then added to a collage ultimately composed of more than 50,000 photos. In addition to being able to upload on the mosaic’s homepage, a special Facebook application helped fans of the campaign easily share photos from the social network.

The award-winning project generated more than 1 million page views in one month and was featured during the world famous Westminster Dog Show.

Learn More: PROMO Magazine

Tagged as: big business social media, corporate social media, Million Dog Mosaic, PEDIGREE, PROMO Magazine, social media case study

Share This Post

Email to a friend:

Privacy: We won't save or reuse these emails.

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.

Comments

7 comments. Read them below or add one. (Trackback)

{ 7 comments }

Comments on this entry are closed.

Previous post:

Next post:

Email Newsletters

*We will never, ever release your email. (Privacy Policy)
**Third-party newsletter (Privacy Policy)

About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

Tell a Friend

We will not use email addresses for any purpose other than sending this recommendation. (Privacy Policy)

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.