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PepsiCo, Facebook team up to stream live event

December 14, 2009

Corporate Social Media Case Study: PepsiCo

This summer, PepsiCo’s AMP Energy drink became the first product brand to stream a live event on Facebook. The “AMP Your Game” National Gaming Tour traveled to 39 college campuses across Canada from February to April and auditioned gamers in a national Rock Band 2 contest. The selected bands posted performance videos for one week and tried to solicit the most votes for their video in their quest to win $100,000.

Facebook fans watched the “AMP Energy Rock Off” concert live in Toronto, engaging thousands of young consumers. The campaign landed more than 15,000 Facebook fans for the AMP brand, nearly 257,000 visits to its Facebook page, and more than 61,000 votes. The tour also generated more than 151,000 AMP beverage trials.

Learn More: MediaPost

Disclosure: PepsiCo is a Social Media Business Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.

Tagged as: AMP Energy, AMP Your Game, big business social media, corporate social media, PepsiCo, Social Media Business Council, social media case study

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The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

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