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Red Bull uses social media to give fans a national adventure

October 27, 2009

Corporate Social Media Case Study: Red Bull

Red Bull is using Facebook to promote a nationwide scavenger hunt called Red Bull Stash. The company is using the social media page to post clues and pictures to help people find the energy shots they’ve hidden across the country.

Users can type in area codes to request that Red Bull hide products in nearby neighborhoods. They can also post comments and photos from their adventures. The promotion began as a way for Red Bull to give back to their loyal customers, after one million people became fans of the energy drink on Facebook.

Learn More: Facebook

Tagged as: big business social media, corporate social media, Facebook scavenger hunt, Red Bull, Red Bull Stash, Social Media Business Council, social media case study

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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