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Research: Overall social media engagement up 30% while on-site engagement down 50%

February 4, 2010

In a recent study by PostRank, Measuring Engagement of the Social Web: ‘07-’09, research shows that while year-over-year on-site engagement (like post comments) are down 50%, overall engagement is actually up 30%.

Other findings from the study:

  • Off-site channels have dramatically increased in contributions to overall engagement, increasing from 1% in 2007 to nearly 30% in 2009
  • Trackback contribution to total engagement is down from 19% in 2007 to 3% in 2009
  • Facebook and Twitter are increasing the lifespan of stories as they continue to improve information discovery

Read the full study: Click here

Tagged as: big business social media, corporate social media, engagement, PostRank, Social Media Business Council, social media research

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