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Research: Social media users have stronger personal networks than non-users

November 5, 2009

While critics of social media often suggest that it results in emotional isolation and less social interaction, a new report from the Pew Internet & American Life Project finds the opposite.

Their report, “Social Isolation and New Technology,” finds that people’s discussion networks (defined as “those with whom people discuss important matters) are 9% larger for users who share photos online and 9% larger for users of instant messaging applications.

The study also found that those who use mobile phones and basic internet have more diverse “core networks” of close friends, family, and confidants.

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Tagged as: big business social media, corporate social media, Pew Internet & American Life Project, Social Isolation and New Technology, Social Media Business Council, social media research

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The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

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