The Big List Blog

| All |

Study: How the Fortune 100 are using social media tools

Check out Burson-Marsteller’s examination of the Fortune 100′s current use of social media tools including Twitter, Facebook, and blogs. The data, collected between July 2 and July 17, is based on content accessible via “reasonable effort” — i.e. by Facebook or Google search for the company name, or by looking for a blog on a corporate site.

Here are some interesting finds from the study:

  • 54% of the Fortune 100 are using Twitter, making it the platform of choice
  • 69% of companies with at least one active Twitter account post at least four times a week
  • 94% of brands active on Twitter use it to share news, updates and announcements
  • 29% of Fortune 100 companies actively communicate via a Facebook fan page
  • 32% of the Fortune 100 have corporate blogs — often written by executives personally communicating company initiatives

See the study:

B M Social Media Fortune 100

View more documents from guest338fbe.
August 20, 2009 6 comments

6 Responses

  1. corporateblogs 20 August 2009 at 12:19 pm #

    Burson-Marsteller’s Fortune 100 Social Media Study: Check out Burson-Marsteller’s examination of the Fortu.. http://bit.ly/ohmlR

    This comment was originally posted on Twitter

  2. SocialMediaOrg 20 August 2009 at 1:48 pm #

    Study: How the Fortune 100 are using social media tools http://bit.ly/3ESWhu

    This comment was originally posted on Twitter

  3. ivanpinozas 21 August 2009 at 3:56 am #

    Study: How the Fortune 100 are using social media tools http://bit.ly/1Z9eKf

    This comment was originally posted on Twitter

  4. henryyue 21 August 2009 at 9:57 am #

    Study: How the Fortune 100 are using social media tools http://bit.ly/4qW8uP

    This comment was originally posted on Twitter

  5. CandidAdvisors 23 August 2009 at 6:29 am #

    Fortune 100 using social media http://ow.ly/l0so

    This comment was originally posted on Twitter

  6. Bill_Frech 23 August 2009 at 8:30 am #

    Interesting study RT @CandidAdvisors: Fortune 100 using social media http://ow.ly/l0sv

    This comment was originally posted on Twitter