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Research: Overall social media engagement up 30% while on-site engagement down 50%

In a recent study by PostRank, Measuring Engagement of the Social Web: ’07-’09, research shows that while year-over-year on-site engagement (like post comments) are down 50%, overall engagement is actually up 30%.

Other findings from the study:

  • Off-site channels have dramatically increased in contributions to overall engagement, increasing from 1% in 2007 to nearly 30% in 2009
  • Trackback contribution to total engagement is down from 19% in 2007 to 3% in 2009
  • Facebook and Twitter are increasing the lifespan of stories as they continue to improve information discovery

Read the full study: Click here

February 4, 2010 7 comments

7 Responses

  1. corporateblogs 4 February 2010 at 10:21 am #

    Research: Overall social media engagement up 30% while on-site engagement down 50%: In a recent study by PostRank,… http://bit.ly/aOrDR2

    This comment was originally posted on Twitter

  2. SocialMediaOrg 4 February 2010 at 10:21 am #

    Research: Overall social media engagement up 30% while on-site engagement down 50% http://bit.ly/9FoWGT

    This comment was originally posted on Twitter

  3. SvenJohnston 4 February 2010 at 6:36 pm #

    (via @SocialMediaOrg Research: Overall social media engagement up 30% while on-site engagement down 50% http://ow.ly/16va30

    This comment was originally posted on Twitter

  4. DarinRMcClure 4 February 2010 at 6:39 pm #

    Overall conversational media engagement up 30% while on-site engagement down 50% http://ow.ly/16va30 via @SvenJohnston

    This comment was originally posted on Twitter

  5. SvenJohnston 4 February 2010 at 6:49 pm #

    Thx RT @DarinRMcClure:Overall conversational media engagement up 30% while on-site engagement down 50% http://ow.ly/16va30 via @SvenJohnston

    This comment was originally posted on Twitter

  6. wileyccoyote 9 February 2010 at 12:38 pm #

    #Research: Overall #socialmedia engagement up 30% while on-site engagement (like post comments) down 50%: http://bit.ly/d0STNs

    This comment was originally posted on Twitter

  7. the_write_one 9 February 2010 at 12:38 pm #

    RT @wileyccoyote: #Research: Overall #socialmedia engagement up 30% while onsite engagement (post comments) down 50%: http://bit.ly/d0STNs

    This comment was originally posted on Twitter