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Research: Time spent on social media sites increased 82% in 2009

According to research by Nielsen, global consumers spent nearly six hours on social media sites like Facebook and Twitter in December 2009 — an 82% increase from the same time last year.

The study looked at both “unique audiences” and “time per person” for social media sites, and included data from the U.S., U.K., Australia, Brazil, Japan, Switzerland, France, Spain, and Italy.

Other findings from the study:

  • With 143% growth in average time spent on social networks, U.S. growth outpaces all others
  • At nearly 7 hours per month, Australia leads all nations in average time spent per person on social media sites
  • With 579% growth in unique visitors, Twitter continues to be the fastest growing social network in the U.S.

Learn More: Nielsen

January 28, 2010 11 comments

11 Responses

  1. SocialMediaOrg 28 January 2010 at 9:39 am #

    Research: Time spent on social media sites increased 82% in 2009 http://bit.ly/b6flJX

    This comment was originally posted on Twitter

  2. corporateblogs 28 January 2010 at 9:39 am #

    Research: Time spent on social media sites increased 82% in 2009: According to research by Nielsen, global consume… http://bit.ly/dcX1u3

    This comment was originally posted on Twitter

  3. KaitMadden 28 January 2010 at 9:43 am #

    Wow-I believe it. RT @SocialMediaOrg: Research: Time spent on social media sites increased 82% in 2009 http://bit.ly/b6flJX

    This comment was originally posted on Twitter

  4. AWSchilling 28 January 2010 at 11:24 am #

    RT @SocialMediaOrg: Research: Time spent on social media sites increased 82% in 2009 http://bit.ly/b6flJX

    This comment was originally posted on Twitter

  5. KellyeCrane 28 January 2010 at 12:12 pm #

    Research: Time spent on social media sites increased 82% in 2009 http://bit.ly/drxxOS

    This comment was originally posted on Twitter

  6. MarisaCorser 28 January 2010 at 12:14 pm #

    Research: Time spent on social media sites increased 82% in 2009 http://bit.ly/drxxOS RT @KellyeCrane

    This comment was originally posted on Twitter

  7. websuccessdiva 28 January 2010 at 12:45 pm #

    Research: Time spent on social media sites increased 82% in 2009 http://ow.ly/11s83

    This comment was originally posted on Twitter

  8. ThreeGirlsMedia 28 January 2010 at 4:05 pm #

    Research: Time spent on social media sites increased 82% in 2009 http://bit.ly/drxxOS RT @MarisaCorser @KellyeCrane

    This comment was originally posted on Twitter

  9. SvenJohnston 28 January 2010 at 6:38 pm #

    (via @SocialMediaOrg Research: Time spent on social media sites increased 82% in 2009 http://ow.ly/16rLd5

    This comment was originally posted on Twitter

  10. acregar 30 January 2010 at 2:25 pm #

    Time spent on social media sites increased 82% in 2009… http://ow.ly/128aP

    This comment was originally posted on Twitter

  11. fmccaul 1 February 2010 at 7:58 am #

    RT @BerryNetwork: RT @socialmediaorg Research: Time spent on social media sites increased 82% in 2009 http://bit.ly/dcX1u3

    This comment was originally posted on Twitter