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Social media research: 91% of America's fastest-growing companies are engaged in social media

More than 90% of Inc. 500 brands were engaged in social media in 2009 according to a recent survey published by the Center for Marketing Research at the University of Massachusetts Dartmouth.

The survey, “Social Media in the 2009 Inc. 500: New Tools & New Trends,” is the third edition of the study, which annually focuses on Inc. Magazine’s list of America’s fastest-growing private companies.

Other findings include:

  • 52% of Inc. 500 brands use Twitter, while 62% of executives surveyed reported being familiar with it
  • The 91% figure from 2009 is a significant increase from 2008′s figure of 77%
  • 36% of brands in the study have implemented a formal social media policy for their employees

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January 7, 2010 14 comments

14 Responses

  1. corporateblogs 7 January 2010 at 9:37 am #

    Social media research: 91% of America’s fastest-growing companies are engaged in social media: More than 90% of In… http://bit.ly/8bPjbA

    This comment was originally posted on Twitter

  2. SocialMediaOrg 7 January 2010 at 9:37 am #

    Social media research: 91% of America’s fastest-growing companies are engaged in social media http://bit.ly/4IshnS

    This comment was originally posted on Twitter

  3. gingernance 7 January 2010 at 10:13 am #

    RT @SocialMediaOrg: Social media research: 91% of America’s fastest-growing companies are engaged in social media http://bit.ly/4IshnS

    This comment was originally posted on Twitter

  4. valerieelston 7 January 2010 at 10:15 am #

    Good RT @SocialMediaOrg: Social media research: 91% of America’s fastest-growing companies are engaged in social media http://bit.ly/4IshnS

    This comment was originally posted on Twitter

  5. gmcdaniel 7 January 2010 at 10:33 am #

    RT @SocialMediaOrg: Social media research: 91% of America’s fastest-growing companies are engaged in social media http://bit.ly/4IshnS

    This comment was originally posted on Twitter

  6. jason_ed 7 January 2010 at 2:37 pm #

    Social media research: 91% of America’s fastest-growing companies are engaged in social media http://ow.ly/TNwn

    This comment was originally posted on Twitter

  7. slachapelle 7 January 2010 at 2:40 pm #

    RT @jason_ed: Social media research: 91% of America’s fastest-growing companies are engaged in social media http://ow.ly/TNwn

    This comment was originally posted on Twitter

  8. leahmcchesney 7 January 2010 at 6:02 pm #

    RT @socialmediaorg Social media research: 91% of America’s fastest-growing companies are engaged in social media http://is.gd/5Ropi

    This comment was originally posted on Twitter

  9. PaulDunay 7 January 2010 at 6:32 pm #

    Social media research: 91% of America’s fastest-growing companies are engaged in social media http://ff.im/-dY1v3

    This comment was originally posted on Twitter

  10. SvenJohnston 7 January 2010 at 7:57 pm #

    (via @SocialMediaOrg Social media research: 91% of America’s fastest-growing companies are engaged in social media http://ow.ly/16i6uc

    This comment was originally posted on Twitter

  11. mbjorn 8 January 2010 at 10:17 am #

    91% of America’s fastest-growing companies are engaged in social media. http://is.gd/5US7W

    This comment was originally posted on Twitter

  12. JustinSeveridt 9 January 2010 at 12:58 pm #

    RT @tweetmeme Social media research: 91% of America’s fastest-growing companies are engaged in social media http://is.gd/5Ropi

    This comment was originally posted on Twitter

  13. TheSocialCMO 9 January 2010 at 1:00 pm #

    RT @JustinSeveridt @tweetmeme SM research 91% of America’s fastest-growing companies are engaged in social media http://is.gd/5Ropi

    This comment was originally posted on Twitter

  14. DorriOlds 11 January 2010 at 5:13 pm #

    RT @socialmediaorg Social media research: 91% of America’s fastest-growing companies are engaged in social media http://is.gd/5Ropi

    This comment was originally posted on Twitter