The Big List Blog
Social media research: Facebook is business' favorite social network
Business.com’s 2009 Business Social Media Benchmarking Study of 3,000 North American businesses reveals 83% of participants favored Facebook as the best social media platform to connect with customers.
Other findings from the study include:
- 69% of participants use webinars and podcasts to obtain business information
- Marketing professionals and consultants use social media websites the most as a source of business information, while IT professionals use them the least.
- Companies in the study used, on average, seven different social media enterprises, with 65% staffing the campaigns in-house.
- 71% of brands participating in social media have no more than two years of experience using it as a business tool.
November 19, 2009
37 comments
37 Responses
Recent Posts
- Social media case studies from Dell, MasterCard, American Airlines, and 14 more
- SocialMedia.org’s weekly list of upcoming word of mouth and social media conferences
- Social media job openings and new hires at First Republic Bank, REI, Pizza Hut, and [...]
- Social media case studies from Lowe’s Home Improvement, PUMA, Budweiser, and 15 more
Social media research: Facebook is business’ favorite social network: Business.com’s 2009 Business Social Media B… http://bit.ly/3BUEhr
This comment was originally posted on Twitter
Social media research: Facebook is business’ favorite social network http://bit.ly/3BHE5h
This comment was originally posted on Twitter
RT @SocialMediaOrg: Social media research: Facebook is business’ favorite social network http://bit.ly/3BHE5h
This comment was originally posted on Twitter
New research says Facebook is a fave for businesses connecting w/ customers. Me? I prefer Twitter http://bit.ly/3sZRi9
This comment was originally posted on Twitter
Me too! RT @mattsingley: New research says Facebook is fave for businesses connecting w/customers. Me? I prefer Twitter http://bit.ly/3sZRi9
This comment was originally posted on Twitter
New study shows Facebook is business’ favorite social network http://bit.ly/3WnSu8 #MR…this is a surprise…not my opinion!
This comment was originally posted on Twitter
3000 US companies surveyed – 83% favor Facebook for connecting with customers. – makes sense http://ow.ly/DNrM
This comment was originally posted on Twitter
RT @TerryCRG: 3000 US companies surveyed – 83% favor Facebook for connecting with customers. – makes sense http://ow.ly/DNrM
This comment was originally posted on Twitter
RT @vrsocialmedia: New study shows #Facebook is #business’ favorite #social #network http://bit.ly/1HhhOn http://bit.ly/2W5hXl
This comment was originally posted on Twitter
Social media research: Facebook is business’ favorite social network http://ow.ly/DT59
This comment was originally posted on Twitter
techStream ©: New study shows Facebook is business’ favorite social network http://tinyurl.com/y9yzy59
This comment was originally posted on Twitter
New study shows Facebook is business’ favorite social network http://bit.ly/4uEwEP
This comment was originally posted on Twitter
Facebook is business’ favorite http://www.socialmedia.org/blog/social-media-research-facebook-is-business-favorite-social-network/
This comment was originally posted on Twitter
GREAT great great post. I literally just gave a presentation on this very topic last week, providing local businesses with an idea of why they need fan pages as opposed to personal pages. I am also going to be investigating some of the tools you mention for auto-posting material, and I really try to emphasize that the fan page should be social and not just promotional. Great information, thanks!
This comment was originally posted on Internet Marketing Blog
Great points, lots of stuff that people need to be reminded of, especially if they aren’t used to or in tune with current best practices for social media marketing on Facebook. Our agency Facebook page (http://www.facebook.com/FirstTracksMarketing) is where I like to link all of our ongoing blog postings AND post fun and interesting links and thoughts that I come across during the week. It helps to keep things light and I like to be able to share those things with our fans and the people who find us interesting and fun. Good post.
This comment was originally posted on Internet Marketing Blog
Dan, is your book out? How can we get a copy?
This comment was originally posted on Internet Marketing Blog
Very interesting and informative article. Right on target.
This comment was originally posted on Internet Marketing Blog
Thanks for the info…I’ve been looking for validation of these points for awhile now, so it was really helpful.
This comment was originally posted on Internet Marketing Blog
In reference to the video: Advertizing does work, social media just works MUCH better. And for sure that is the ONE best piece of information you could tell any business on Facebook! Thanks for sharing!
This comment was originally posted on Internet Marketing Blog
@SocialMediaOrg Social media research: Facebook is business’ favorite social network http://bit.ly/3BHE5h
This comment was originally posted on Twitter
The challenge for brands, especially restaurants and bars, you cannot tag a fan page. So if I’m a fan of a bar, and we take photos there, and I want to tag the bar, I cannot, unless they have a personal page. The same is true of charities, which prevents charities from reaping the full exposure FB could bring. I’m confident that is the driving reason many brands and organizations make a conscious choice to create an individual page vs. a fan page, or they create both.
This comment was originally posted on Internet Marketing Blog
You know it is actually beginning to annoy me when I see companies or brands creating profiles. And then they use them to market and it gets even more annoying. I was expecting to write about this soon myself. I would argue against your last statement in that most people creating profiles for their brands aren’t thinking about the limitations of pages such as inability to tag photos like you describe. They likely do not understand Facebook to enough extent to be thinking of such a minuscule detail like that.
This comment was originally posted on Internet Marketing Blog
Polled businesses say Facebook is their favorite social network – http://bit.ly/7ol3bv – as a consumer, do u think it’s ur fave tho?
This comment was originally posted on Twitter
As a company, we started out with a "profile" because we have a brand persona (Ask Ana), who we sent the account up for. Now we have both a profile and a page, but I was worried about ending our profile because we have so many more people on it, and keep getting requests every day. Would you have SPECIFIC resources as to how to contact Facebook and ask them to merge the contacts over to our Business Page? Thanks!
This comment was originally posted on Internet Marketing Blog
My daughter just got a job as a Social Networking Assistant… I think this would help her a lot. Thanks for sharing.
This comment was originally posted on Internet Marketing Blog
One of the first corporate pages I ever checked out on Facebook was Wal-Mart’s (this was at least a couple of years ago). It was a back-to-school promo for decorating your dorm. Unfortunately for Wal-Mart, on their wall was just a long string of posts of people arguing whether or not Wal-Mart was an evil empire. Lesson learned!
This comment was originally posted on Internet Marketing Blog
Ryan, I’m going to respectfully disagree with your assertion that most businesses do not know enough about facebook to understand the minuscule details about photo tagging, etc. I know you’re right about some businesses, but I’m specifically referencing very social media savvy companies who decided to set up individual pages as a work-around, because of the tagging issue specifically. AJ Bombers in Milwaukee did a whole campaign using tagged photos, and has built an almost cult following on Twitter. I know that’s just ONE example, but perhaps it’s a good discussion to have in this forum. What are the advantages and limitations for businesses in building individual pages versus fan pages.
This comment was originally posted on Internet Marketing Blog
I am not actively using facebook, but I am one active user of twitter, Well this information is really very good. Thank you.
This comment was originally posted on Internet Marketing Blog
I am not actively using facebook, but I am one active user of twitter, Well this information is really very good. Thank you.
This comment was originally posted on Internet Marketing Blog
Business.com’s 2009 Business Social Media Benchmarking Study of 3,000 North American businesses reveals 83% of participants favored Facebook as the best social media platform to connect with customers.
This comment was originally posted on FriendFeed
very good article.And what makes Christian Louboutin Boots so remarkable? YSL boots. Its exquisite quality, fine craftsmanship, sexy high heels, quirky designs and of course the red outsole known as the symbol of Christian Louboutin shoes .
This comment was originally posted on Internet Marketing Blog
83% of North American businesses favor Facebook as the best social media platform to connect with customers http://bit.ly/60sh6u
This comment was originally posted on Twitter
Very good post. Congratulations
This comment was originally posted on Internet Marketing Blog
This stuff is SO hard to wrap my head around. Guess it’s time to hire a pro. Or 2.
This comment was originally posted on Internet Marketing Blog
great post.Thank you.Nobody can ignore the existence of Christian Louboutin shoes in the fashion world. And Australia’s Classic ugg tall boot is one of our brand’s heritage styles. ladies boots.
This comment was originally posted on Internet Marketing Blog
RT @socialmediaorg New study shows Facebook is business’ favorite social network http://bit.ly/3WnSu8
This comment was originally posted on Twitter
RT @Maria_Sheila: RT @socialmediaorg New study shows Facebook is business’ favorite social network http://bit.ly/3WnSu8
This comment was originally posted on Twitter