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Social media research: Finding influencers can increase campaign effectiveness by 50%, study says

Research conducted by Lithium Technologies found that influencers can help companies double the effectiveness of their word-of-mouth marketing campaigns. The research also found that well-executed word of mouth campaigns can improve brand awareness and product adoption by up to 107 percent.

By indentifying influencers, who represent fewer than 5% of the potential audience, brands can achieve greater than 80% of the potential value in a WOM campaign, according to the report.

“Identifying your most ardent customers creates tremendous opportunity for companies,” said Lyle Fong, CEO of Lithium Technologies. “We are seeing that the ability to identify, engage, and create lasting relationships with passionate, influential customers is a core competitive advantage for companies today.”

Download the research.

December 10, 2009 35 comments

35 Responses

  1. corporateblogs 10 December 2009 at 9:56 am #

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    This comment was originally posted on Twitter

  2. gmcdaniel 10 December 2009 at 10:27 am #

    RT @SocialMediaOrg: Social media research: Finding influencers can increase campaign effectiveness by 50%, study says http://bit.ly/6IHl2W

    This comment was originally posted on Twitter

  3. PaulDunay 10 December 2009 at 11:40 am #

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    This comment was originally posted on Twitter

  4. emcsmedia 10 December 2009 at 11:41 am #

    RT @PaulDunay: Social media research: Finding influencers can increase campaign effectiveness by 50%, study says http://ff.im/-cIOzU

    This comment was originally posted on Twitter

  5. merubin 10 December 2009 at 11:57 am #

    RT @PaulDunay Social media research: Finding influencers can increase campaign effectiveness by 50%, study says http://ff.im/-cIOzU

    This comment was originally posted on Twitter

  6. lostintheflog 10 December 2009 at 12:22 pm #

    RT @socialmediaorg Social media research: Finding influencers can increase campaign effectiveness by 50%, study says http://bit.ly/6IHl2W

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  7. LithiumTech 10 December 2009 at 12:24 pm #

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  8. hackmanj 10 December 2009 at 12:30 pm #

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    This comment was originally posted on Twitter

  9. menjivar 10 December 2009 at 12:36 pm #

    RT @PaulDunay: Social media research: Finding influencers can increase campaign effectiveness by 50%, study says http://ff.im/-cIOzU

    This comment was originally posted on Twitter

  10. jblock 10 December 2009 at 12:45 pm #

    RT @socialmediaorg Social media research: Finding influencers can increase campaign effectiveness by 50%, study says http://bit.ly/6IHl2W

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  11. MissSocialite7 10 December 2009 at 12:45 pm #

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  12. wcheng86 10 December 2009 at 12:47 pm #

    RT @SocialMediaOrg #Socialmedia research: Finding influencers can increase campaign effectiveness by 50%, study says http://bit.ly/6IHl2W

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  13. ehchkay 10 December 2009 at 1:10 pm #

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    This comment was originally posted on Twitter

  14. sortprice 10 December 2009 at 1:24 pm #

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  15. GregTJoy 10 December 2009 at 1:33 pm #

    RT@socialmediaorg Social media research: Finding influencers can increase campaign effectiveness by 50%, study says http://bit.ly/6IHl2W

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  16. 2helppeople 10 December 2009 at 1:34 pm #

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  17. Liferecharged 10 December 2009 at 1:34 pm #

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  18. DeLuca 10 December 2009 at 2:00 pm #

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  19. 451Heat 10 December 2009 at 2:14 pm #

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  20. moonlightSF 10 December 2009 at 6:22 pm #

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  21. Boston_PR 10 December 2009 at 7:50 pm #

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  22. augieray 10 December 2009 at 10:38 pm #

    RT @lostintheflog: Social media study: Finding influencers can increase campaign effectiveness 50%. http://bit.ly/6IHl2W (@socialmediaorg)

    This comment was originally posted on Twitter

  23. MaxPaige 10 December 2009 at 10:47 pm #

    RT @augieray

    RT @augieray Social media study: Finding influencers can increase campaign effectiveness 50%. http://bit.ly/6IHl2W

    This comment was originally posted on Twitter

  24. GemmaWent 11 December 2009 at 5:40 am #

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    This comment was originally posted on Twitter

  25. talktojimmer 11 December 2009 at 5:43 am #

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  26. odomlewis 11 December 2009 at 5:47 am #

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    This comment was originally posted on Twitter

  27. kirbygreg 11 December 2009 at 7:23 am #

    RT @augieray: Social media study: Finding influencers can increase campaign effectiveness 50%. http://bit.ly/6IHl2W (@socialmediaorg)

    This comment was originally posted on Twitter

  28. happysoul 11 December 2009 at 2:32 pm #

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    This comment was originally posted on Twitter

  29. MarcusMcDiarmid 14 December 2009 at 6:30 pm #

    RT @socialmediaorg Social media research: Finding influencers can increase campaign effectiveness by 50%, study says http://bit.ly/6IHl2W

    This comment was originally posted on Twitter

  30. randallevenson 14 December 2009 at 8:51 pm #

    RT @PaulDunay: Social media research: Finding influencers can increase campaign effectiveness by 50%, study says http://ff.im/-cIOzU

    This comment was originally posted on Twitter

  31. Makkus 15 December 2009 at 4:30 am #

    Social media research: Finding influencers can increase campaign effectiveness by 50%, study says: http://tinyurl.com/yavmq5j

    This comment was originally posted on Twitter

  32. baldovski 15 December 2009 at 7:36 am #

    RT @PaulDunay: Social media research: Finding influencers can increase campaign effectiveness by 50%, study says http://ff.im/-cIOzU

    This comment was originally posted on Twitter

  33. freesourcing 16 December 2009 at 8:24 am #

    Social media research: Finding influencers can increase campaign effectiveness by 50%, study says http://bit.ly/6IHl2W | the @gaspedal blog

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  34. upwardaction 27 December 2009 at 1:13 am #

    RT @SocialMediaOrg: Social media research: Finding influencers can increase campaign effectiveness by 50%, study says http://bit.ly/6IHl2W

    This comment was originally posted on Twitter

  35. TBsocialmedia 27 December 2009 at 1:26 am #

    RT @SocialMediaOrg: Social media research: Finding influencers can increase campaign effectiveness by 50%, study says http://bit.ly/6IHl2W

    This comment was originally posted on Twitter