The Big List Blog
Social media study: 91% of mobile users go online to socialize
According to a recent study by Ruder Finn, 91% of mobile users go online to socialize, compared to 79% for traditional desktop users. The study, which involved 500 American adults who “use their mobile device to go online or to access the internet,” found that these users are spending an average of 2.7 hours per day on their mobile device.
Other findings from the study:
- Mobile phone users are 1.4 times more likely than traditional desktop users to rally support for a cause (67% vs. 47%)
- At 62%, instant messaging friends is the top socializing intent for mobile users, followed by forwarding of emails (58%) and posting comments on social sites (45%)
- Youth (44%) are more likely to shop over their mobile phones than the average mobile user (35%)
Read the full study: PR Newswire
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