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Social media survey: 62% of CMOs plan to boost social media budgets for 2010

According to an online survey conducted by Bazaarvoice and The CMO Club of 133 chief marketing officers, 62% of respondents said they would boost their social media budgets next year. The CMOs polled represent a wide range of industries, including software, finance and insurance, travel and hospitality, media and publishing, consumer goods and retail.

Other findings of the survey include:

  • 81% of respondents plan to link up to 10% of their company’s revenues to social media investment next year
  • 72% plan to attach revenue expectations to their social media spending in 2010
  • 85% are tracking site traffic, while 83% are tracking the number of fans
  • More than 50% of respondents expressed uncertainty about the ROI of social media

Learn More.

December 24, 2009 25 comments

25 Responses

  1. SocialMediaOrg 24 December 2009 at 9:37 am #

    Social media survey: 62% of CMOs plan to boost social media budgets for 2010 http://bit.ly/7RrpDZ

    This comment was originally posted on Twitter

  2. corporateblogs 24 December 2009 at 9:37 am #

    Social media survey: 62% of CMOs plan to boost social media budgets for 2010: According to an online survey conduct… http://bit.ly/6v6ISQ

    This comment was originally posted on Twitter

  3. AWHubbard 24 December 2009 at 9:48 am #

    RT @SocialMediaOrg: Social media survey: 62% of CMOs plan to boost social media budgets for 2010 http://bit.ly/7RrpDZ

    This comment was originally posted on Twitter

  4. cleveland129 24 December 2009 at 10:58 am #

    Social media survey: 62% of CMOs plan to boost social media … http://bit.ly/7tq4Ba

    This comment was originally posted on Twitter

  5. SvenJohnston 24 December 2009 at 7:01 pm #

    (via @SocialMediaOrg Social media survey: 62% of CMOs plan to boost social media budgets for 2010 http://ow.ly/16dcoD

    This comment was originally posted on Twitter

  6. MelindaStone 24 December 2009 at 7:03 pm #

    RT @SvenJohnston: (via @SocialMediaOrg Social media survey: 62% of CMOs plan to boost social media budgets for 2010 http://ow.ly/16dcoD

    This comment was originally posted on Twitter

  7. sweet_chick_ 25 December 2009 at 9:02 am #

    Social media survey: 62% of CMOs plan to boost social media …: From the Social Media Business Council’s B.. http://bit.ly/78cIfT

    This comment was originally posted on Twitter

  8. reshmapkraj 25 December 2009 at 9:28 am #

    Social media survey: 62% of CMOs plan to boost social media …: From the Social Media Business Council’s B.. http://bit.ly/77DaiP

    This comment was originally posted on Twitter

  9. nithyashiji001 25 December 2009 at 10:43 am #

    Social media survey: 62% of CMOs plan to boost social media …: From the Social Media Business Council’s B.. http://bit.ly/5OQqi8

    This comment was originally posted on Twitter

  10. PaulDunay 26 December 2009 at 6:28 am #

    Social media survey: 62% of CMOs plan to boost social media budgets for 2010 http://ff.im/-dnc4Z

    This comment was originally posted on Twitter

  11. bdwallace 26 December 2009 at 8:41 am #

    RT @PaulDunay: Social media survey: 62% of CMOs plan to boost social media budgets for 2010 http://ff.im/-dnc4Z

    This comment was originally posted on Twitter

  12. vkippes 26 December 2009 at 9:41 am #

    RT @PaulDunay: Social media survey: 62% of CMOs plan to boost social media budgets for 2010 http://ff.im/-dnc4Z

    This comment was originally posted on Twitter

  13. ScanMyPhotos 26 December 2009 at 11:41 am #

    RT @PaulDunay: Social media survey: 62% of CMOs plan to boost social media budgets for 2010 http://ff.im/-dnc4Z

    This comment was originally posted on Twitter

  14. TBsocialmedia 26 December 2009 at 11:53 am #

    RT @PaulDunay: Social media survey: 62% of CMOs plan to boost social media budgets for 2010 http://ff.im/-dnc4Z (via @ScanMyPhotos)

    This comment was originally posted on Twitter

  15. ArnoldBeekes 26 December 2009 at 1:05 pm #

    Social media survey: 62% of CMOs plan to boost social media budgets for 2010 http://bit.ly/5uB0Io

    This comment was originally posted on Twitter

  16. DeannaLawrence 27 December 2009 at 12:31 pm #

    RT @SocialMediaOrg: Social media survey: 62% of CMOs plan to boost social media budgets for 2010 http://bit.ly/7RrpDZ

    This comment was originally posted on Twitter

  17. Savarino 28 December 2009 at 1:13 pm #

    62% of CMOs plan to boost social media budgets for 2010 http://bit.ly/7RrpDZ (via @SocialMediaOrg)

    This comment was originally posted on Twitter

  18. OCAdvertiser 28 December 2009 at 5:50 pm #

    RT @socialmediaorg Social media survey: 62% of CMOs plan to boost social media budgets for 2010 http://bit.ly/6v6ISQ

    This comment was originally posted on Twitter

  19. jkennedy93 29 December 2009 at 10:09 am #

    RT @socialmediaorg Social media survey: 62% of CMOs plan to boost social media budgets for 2010 http://bit.ly/6v6ISQ

    This comment was originally posted on Twitter

  20. Sze_Lee 3 January 2010 at 8:57 am #

    Social Media Survey: 62%of CMOs plan to boost. http://bit.ly/5dIAZY

    This comment was originally posted on Twitter

  21. cvitello 3 January 2010 at 12:07 pm #

    RT @slcmyers: SM Budget: Social media survey: 62% of CMOs plan to boost SM budgets for 2010 http://bit.ly/6v6ISQ via @socialmediaorg

    This comment was originally posted on Twitter

  22. heather_lash 3 January 2010 at 4:57 pm #

    RT @slcmyers: SM Budget: Social media survey: 62% of CMOs plan to boost social media budgets for 2010 http://bit.ly/6v6ISQ via @socialme …

    This comment was originally posted on Twitter

  23. CherylStrege 4 January 2010 at 12:41 pm #

    RT @socialmediaorg Social media survey: 62% of CMOs plan to boost social media budgets for 2010 http://bit.ly/6v6ISQ

    This comment was originally posted on Twitter

  24. Statsit 7 January 2010 at 10:15 am #

    Are you ready to measure #socialmedia return? http://ow.ly/TAiK

    This comment was originally posted on Twitter

  25. DorriOlds 11 January 2010 at 5:14 pm #

    RT @socialmediaorg Social media survey: 62% of CMOs plan to boost #socialmedia budgets for 2010 http://bit.ly/6v6ISQ #marketing

    This comment was originally posted on Twitter