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Social media survey: 74% of employees say it's easy to damage a company's reputation on social media

Deloitte’s 2009 Ethics and Workplace Survey revealed that nearly three quarters of working Americans believe it is easy to damage a brand’s reputation via social media. The survey also showed that while 58% of executives agree that reputational risk and social networking should be a board room issue, only 15% say it actually is.

Other findings of the survey:

  • 61% of employees say they realize social networking isn’t private and have already made significant adjustments to their online profiles
  • 53% of respondents believed their social networking pages were “none of their employers’ business”
  • 30% of business executives admitted to informally monitoring social networking sites

See the full study.

October 29, 2009 9 comments

9 Responses

  1. corporateblogs 29 October 2009 at 9:45 am #

    Social media survey: 74% of employees say it’s easy to damage a company’s reputation on social media: Deloitte&.. http://bit.ly/ysluD

    This comment was originally posted on Twitter

  2. SocialMediaOrg 29 October 2009 at 11:19 am #

    Social media survey: 74% of employees say it’s easy to damage a company’s reputation on social media http://bit.ly/44luu5

    This comment was originally posted on Twitter

  3. CarrotsNCake 29 October 2009 at 11:26 am #

    @SocialMediaOrg
    Social media survey: 74% of employees say it’s easy to damage a company’s reputation on social media http://bit.ly/44luu5

    This comment was originally posted on Twitter

  4. RSSirteubal 29 October 2009 at 6:15 pm #

    Social media survey: 74% of employees say it’s easy to damange a company’s reputation on social media http://bit.ly/ysluD

    This comment was originally posted on Twitter

  5. VizeumCph 30 October 2009 at 5:37 am #

    74% of employees say it’s easy to damage a company’s reputation on social media http://bit.ly/r484E

    This comment was originally posted on Twitter

  6. gemmawent 30 October 2009 at 7:35 am #

    Social media survey: 74% of employees say it’s easy to damage a company’s reputation on SM http://ow.ly/xB8v // NB US only study

    This comment was originally posted on Twitter

  7. GordonMacMillan 30 October 2009 at 7:40 am #

    RT @GemmaWent: Social media US survey: 74% of staff say it’s easy to damage a company’s rep on SM http://ow.ly/xB8v

    This comment was originally posted on Twitter

  8. jbhester 30 October 2009 at 9:48 am #

    Social media survey: 74% of employees say it’s easy to damage a company’s reputation on #socialmedia http://bit.ly/r484E

    This comment was originally posted on Twitter

  9. WACtwit 30 October 2009 at 11:02 am #

    Social media survey: 74% of employees say it’s easy to damange a company’s reputation on social media http://ow.ly/xsSm

    This comment was originally posted on Twitter