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Social media survey: 88% of nonprofits experimenting with social media

In a survey conducted by Weber Shandwick and KRC Research, 88% of the 200 nonprofit executives surveyed are widely experimenting with social media, with just over half of those executives being active users themselves.

The study also found:

  • 79% are unsure how to demonstrate social media’s value for their organizations
  • 92% say their online presence raises awareness for their organization
  • 86% say social media helps keep external audiences engaged
  • 77% say social media reduces costs relative to traditional media

See the full study.

December 17, 2009 16 comments

16 Responses

  1. corporateblogs 17 December 2009 at 9:57 am #

    Social media survey: 88% of nonprofits experimenting with social media: In a survey conducted by Weber Shandwick an… http://bit.ly/6hSteR

    This comment was originally posted on Twitter

  2. SocialMediaOrg 17 December 2009 at 9:57 am #

    Social media survey: 88% of nonprofits experimenting with social media http://bit.ly/6WOHoT

    This comment was originally posted on Twitter

  3. collinobremski 17 December 2009 at 10:10 am #

    Social media survey: 88% of nonprofits experimenting with social media http://ow.ly/N42t

    This comment was originally posted on Twitter

  4. thindes 17 December 2009 at 10:12 am #

    RT @SocialMediaOrg: Social media survey: 88% of nonprofits experimenting with social media http://bit.ly/6WOHoT

    This comment was originally posted on Twitter

  5. GuidonAssociate 17 December 2009 at 3:35 pm #

    RT @SocialMediaOrg: Social media survey: 88% of nonprofits experimenting with social media http://bit.ly/6WOHoT ^KM

    This comment was originally posted on Twitter

  6. Katie_McNulty 17 December 2009 at 3:35 pm #

    RT @SocialMediaOrg: Social media survey: 88% of nonprofits experimenting with social media http://bit.ly/6WOHoT ^KM

    This comment was originally posted on Twitter

  7. TweetAtlantis 17 December 2009 at 3:35 pm #

    RT @SocialMediaOrg: Social media survey: 88% of nonprofits experimenting with social media http://bit.ly/6WOHoT ^KM

    This comment was originally posted on Twitter

  8. GemmaWent 18 December 2009 at 4:05 am #

    88% of nonprofits experimenting with social media http://ow.ly/NiPM (@stevebridger @scottgould)

    This comment was originally posted on Twitter

  9. SaatchiDesign 18 December 2009 at 4:27 am #

    RT @GemmaWent 88% of nonprofits experimenting with social media http://ow.ly/NiPM (@stevebridger @scottgould)

    This comment was originally posted on Twitter

  10. simonjulian 18 December 2009 at 4:33 am #

    88% of nonprofits experimenting with social media http://ow.ly/NiPM (@stevebridger @scottgould) (via @GemmaWent)

    This comment was originally posted on Twitter

  11. ClimateHealth 18 December 2009 at 4:33 am #

    RT @SaatchiDesign: RT @GemmaWent 88% of nonprofits experimenting with social media http://ow.ly/NiPM (@stevebridger @scottgould)

    This comment was originally posted on Twitter

  12. O_Berard 18 December 2009 at 5:04 am #

    @SocialMediaOrg #Socialmedia survey: 88% of nonprofits experimenting with social media http://bit.ly/6WOHoT

    This comment was originally posted on Twitter

  13. benevon 23 December 2009 at 12:55 pm #

    88% of nonprofits experimenting with social media–according to Social Media Business Council http://ow.ly/NYff

    This comment was originally posted on Twitter

  14. terryaxelrod 23 December 2009 at 12:55 pm #

    88% of nonprofits experimenting with social media–according to Social Media Business Council http://ow.ly/NYgs

    This comment was originally posted on Twitter

  15. upwardaction 27 December 2009 at 1:13 am #

    RT @SocialMediaOrg: Social media survey: 88% of nonprofits experimenting with social media http://bit.ly/6WOHoT

    This comment was originally posted on Twitter

  16. Sze_Lee 3 January 2010 at 8:59 am #

    Social Media Survey: 88% of Non-Profits Experimenting with Social Media. http://bit.ly/6xXipn

    This comment was originally posted on Twitter