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Study: 20% of Twitter updates are about brands

A recent study by Penn State found that 20% of tweets contain requests for product information or responses to the requests.

Twitter, with its six million active daily users (and predictions of more than 20 million users by the end of the year) is “about as close as one can get to the customer point of purchase for products and services,” according to Jim Jansen, an associate professor in the College of Information Sciences and Technology (IST) at Penn State.

More about the research:

Penn State’s blog

Social Media Today’s analysis

September 17, 2009 4 comments

4 Responses

  1. corporateblogs 17 September 2009 at 9:51 am #

    Study: 20% of Twitter updates are about brands: A recent study by Penn State found that 20% of tweets contain re.. http://bit.ly/zlAhK

    This comment was originally posted on Twitter

  2. SocialMediaOrg 17 September 2009 at 10:08 am #

    Study: 20% of Twitter updates are about brands http://bit.ly/mT3fZ

    This comment was originally posted on Twitter

  3. websuccessdiva 17 September 2009 at 1:52 pm #

    Study: 20% of Twitter updates are about brands http://j.mp/BWdGQ

    This comment was originally posted on Twitter

  4. Jhecht3 30 September 2009 at 3:35 pm #

    RT @socialmediaorg Study: 20% of Twitter updates are about brands http://su.pr/2Qpkur

    This comment was originally posted on Twitter