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Study: 4 in 5 online Americans are active in social media at least once a month

In a fresh report released from Forrester this week, statistics show that four out of five online Americans are now active in either creating, participating in, or reading some form of social content at least once a month.

Dividing online users into the key “Social Technographics Profiles” of Creators, Critics, Collectors, Joiners, Spectators, and Inactives, some key findings include:

  • At 51% percent, the Joiners group saw the biggest jump, increasing 16% from 2008
  • 33% of online Americans take part in posting reviews and commenting on blogs
  • 25% of US online adults are now considered “Creators” — people who write blogs, upload original audio or video, or post stories online.

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August 27, 2009 10 comments

10 Responses

  1. corporateblogs 27 August 2009 at 11:46 am #

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    This comment was originally posted on Twitter

  2. socialhelp 27 August 2009 at 2:42 pm #

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  8. TravelIndustry 27 August 2009 at 7:28 pm #

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