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Survey: 79% of students consider social networking sites crucial to employers engaging with them

According to a survey by TMP WorldWise and Targetjobs, students are actively using social media networks to research companies and also discuss whether corresponding brand messages ring true.

“Today’s students use these sites as trusted places to not only communicate with friends but to also investigate potential employers; so businesses simply cannot underestimate the power of social media when it comes to brand building and engaging with undergraduates,” TMP Worldwide Head of Planning and Research Neil Harrison said.

The survey also revealed the following:

  • 56% say social networking websites give candidates a better feel for company culture
  • 42% of students believe social media is “the ideal platform” to communicate about brands
  • 30% of those surveyed speak with current employees about how their expectations have been met since being hired

Learn more about the survey.

October 1, 2009 10 comments

10 Responses

  1. corporateblogs 1 October 2009 at 9:43 am #

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    This comment was originally posted on Twitter

  2. SocialMediaOrg 1 October 2009 at 9:47 am #

    Survey: 79% of students consider social networking sites crucial to employers engaging with them http://bit.ly/185OZ

    This comment was originally posted on Twitter

  3. markopdb 1 October 2009 at 9:55 am #

    RT @SocialMediaOrg Survey: 79% of students consider social networking sites crucial to employers engaging with them http://bit.ly/185OZ

    This comment was originally posted on Twitter

  4. peter_einarsson 1 October 2009 at 3:14 pm #

    Reading: Survey: 79% of students consider social networking sites crucial to employers engaging with them http://bit.ly/PPYBZ

    This comment was originally posted on Twitter

  5. gemmawent 2 October 2009 at 3:05 am #

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    This comment was originally posted on Twitter

  6. lanaisfabby 2 October 2009 at 5:15 am #

    RT @GemmaWent: Survey 79% of students consider social networking sites crucial to employers engaging with them http://ow.ly/scAI

    This comment was originally posted on Twitter

  7. chrisflanagan 5 October 2009 at 1:52 pm #

    Attn recruiters-79% of students consider social networking sites crucial to employers engaging w/them http://bit.ly/LeYjG (RT @arnoldbeekes)

    This comment was originally posted on Twitter

  8. MichaelAShore 6 October 2009 at 3:45 pm #

    Survey: 79% of students consider social networking sites crucial to employers engaging with them http://bit.ly/1Kg3kQ

    This comment was originally posted on Twitter

  9. womarketing 12 October 2009 at 9:41 am #

    RT @thien: 79% of students consider social networking sites crucial to employers engaging with them http://bit.ly/1Kg3kQ

    This comment was originally posted on Twitter

  10. kenburbary 15 October 2009 at 10:38 am #

    79% of students consider social networking sites crucial to employers engaging with them – http://bit.ly/34rgFh

    This comment was originally posted on Twitter