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ROI Proof Point: Social Media Improves Reputation, Boosts Customer Satisfaction

October 6, 2008

Two-thirds of companies that adopted social media reported improved customer satisfaction.  That’s one of the key findings in a recent study from IT consultancy Avanade.  While the summary focused mainly on organizational challenges, this and other key data reveal a direct link between social media adoption and ROI increases.

Other key findings included:

  • 64% reported an improved reputation in the marketplace
  • 2 in 5 companies tied an increase in sales directly to social media adoption

Read the report

Tagged as: reputation, Research, ROI, sales, social media

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K Street Cafe » Blog Archive » Daily Specials
October 6, 2008 at 3:27 PM

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The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

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