Corporate Social Media Case Study: Samsung
Samsung, for the release of a new phone with a built-in high-def camera, made a YouTube video that tricked the eyes of the people who watched it and encouraged viewers to figure out how the trick was done. The video was filmed using the phone to follow the narrator around his apartment where he describes the camera’s high-def features, suggesting there will be subtle clues in the video that will be noticeable because of the picture quality.
Samsung then posted the video on YouTube, asking people to guess how they pulled off the stunt. They later posted an explanation video, but only after they had received guesses — both plausible and far-fetched.
See the videos:
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