Corporate Social Media Case Study: Sharpie
Sharpie has created a website called “Sharpie Uncapped,” which promotes personal expression by drawing on clothing and other non-traditional canvases. The website includes links to a gallery where people can submit pictures of their drawings, links to a blog, Twitter, Flickr, YouTube, and Facebook pages, as well as a “how to” page with videos of people making their artwork.
In a press release, Sally Grimes, Sharpie’s Global Vice President of Marketing, described the community site as having a “treasure-trove” of ideas created by the brand’s fans, the people who best know and appreciate the company — and has decided to showcase the creative work of these fans to inspire other people to express themselves in new ways and to show how simple a project can be.
Disclosure: Sharpie is a Social Media Business Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.
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The key to social media, I feel, is engagement! And it seems like they are doing a great job at starting a conversation with their potential or already customers. I like this idea very much, and now I’m going to do the social thing and tweet it!
Corporate Social Media Case Study: Sharpie – “Sharpie Uncapped” http://bit.ly/13VUll
This comment was originally posted on Twitter
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