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Social media case studies from Allstate, The Coca-Cola Company, Nissan, and 23 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form below.

  • Allstate’s Senior VP of Marketing, Lisa Cochrane, shares the details of their Holiday Home Decorator Facebook campaign to prevent Mayhem from ruining the festivities. >> MediaPost
  • Erich Marx, Director of Interactive Marketing for Nissan, talks about making an offer on a viral Craigslist listing for a 17-year-old Maxima through social media. >> Brandchannel
  • Mondelez Senior Brand Manager Katrina Cohen explains their Ritz brand digital campaign that let fans create their own parade float and share it via social. >> ClickZ
  • Paramount Pictures’ Anchorman 2: The Legend Continues cast took over Facebook’s London office to field fans’ questions in a newscast. >> AllFacebook
  • Wingstop Director of Digital Marketing Erin Levzow talks about teaming up with Dr Pepper Snapple Group to host a #FlavorFight social media contest that will determine fans’ favorite wing flavor. >> Fast Casual
  • Best Buy hosted a shoppable Google+ Hangout session that featured tech professionals who are popular on YouTube. >> Mashable
  • The Coca-Cola Company is donating $25 to the (RED) movement for every video their fans share on YouTube and Instagram of their best dance moves using #CokeRedMoves. >> Popsop
  • Old Spice is holding a Gentleman Hunt in London by asking fans to upload photos to Facebook and Instagram of what it means to be “the modern British gentleman.” >> The Drum
  • Toyota and Dunkin’ Brands are commended for their uses of Google+ Hangouts for collaboration and brand awareness. >> ClickZ

Disclosure: Allstate, Mondelez International, Ritz, Best Buy, The Coca-Cola Company, Procter & Gamble, Old Spice, Toyota, and Dunkin’ Brands are members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

December 25, 2013 0 comments

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