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Social media case studies from AT&T, Quiksilver, Budweiser, and 17 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form on the right.

  • Laurent Faracci of Reckitt Benckiser explains how Facebook has proven to be cost effective for one of their biggest brands, Lysol. >> Ad Age
  • Each Monday, AT&T is re-airing their own version of a Vampire Diaries episode on Facebook featuring fans’ tweets and the best scenes voted by viewers on social media. >> PSFK
  • Quiksilver’s Director of Internet Marketing, George Weetman, talks about how they achieved their viral social media successes. >> iMedia Connection
  • Target made their fans’ tweets about everyday products into a tongue-in-cheek fashion show for their “Everyday Collection.” >> Brandchannel
  • Budweiser is asking their Twitter followers to name the new baby Clydesdale who starred in their Super Bowl ad. >> Adweek
  • Kraft Foods has launched their #DinnerNotArt campaign which allows fans to create digital noodle art that will become real noodle donations to Feeding America. >> Direct Marketing News
  • Walgreens Head of Digital Marketing and Emerging Media Rich Lesperance talks about how they use Facebook and mobile apps to keep their brand relevant for younger audiences. >> Ragan
  • State Farm, Chobani, and Wells Fargo are highlighted for using their social media platforms as a means to provide excellent customer service. >> Business 2 Community
  • Social media executives like H&R Block’s Scott Gulbransen, Great Clips’ Kasey Skala, Campbell Soup’s Adam Kmiec, and more share their first marketing job experiences. >> Digiday
  • Gillette is asking women to participate in their social experiment to see if stubble is a turn off for kissing and to share their thoughts on social media. >> ClickZ

Disclosure: AT&T, Quiksilver, George Weetman, Target, Kraft Foods, Walgreens, State Farm, Wells Fargo, H&R Block, Scott Gulbransen, Campbell Soup, and Adam Kmiec are members (and an awesome ones at that!), but even if they weren’t, we’d write about them anyway.

February 6, 2013 0 comments

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